Our Story

The Playa philosophy is rooted in the beauty and simplicity of nature. Founder Shelby Wild set out to create organic hair and beauty products with maximum results and minimum footprint.

Our ingredients are 100% organic, made from high-potency botanicals and free of unwanted extras like GMOs, parabens, sulfites, gluten, synthetic fragrances and artificial dyes. We believe what goes on your body is just as important as what goes in your body.

We strive to offer products that are healthy, easy to use and make you feel effortless —products that let you get back to what’s really important: living a full life.